Bijin-ga is Japanese for an art genre popular about 200 years ago in Japan and made famous, most notably, by Utamaro (1753-1806). Literally, it means picture of (ga) a beautiful (bi) person (jin) but since Utamaro’s time, the connotation has been that of 'a beautiful woman'.

Studio Bijin-ga, established in Europe in the eighties, has consistently focused on the photographic representation of beautiful women.